Habits are formed through exposure and repetition. Good habits, like reading, should start very young according to the Finnish Library Association who made this great ad to celebrate their 100th anniversary in September 2010.
Originally spotted over at Stephen’s lighthouse.
How does your library attract visitors? The Johnson County Library in Kansas recently recieved an award for the Most Innovative Communications from the City-County Communications and Marketing Association. It’s strategy? Fabulous advertising on the sides of its book move vehicles, which travel between its 11 branches, which depict items related to works in their collection with the tagline “Available at the Johnson County Library”. Brilliant!
Johnson County Library advertising via American Libraries