ABC article on QLD Police use of social media during the recent floods at http://www.abc.net.au/news/stories/2011/01/20/3117363.htm
“We try very hard to make sure our Facebook persona is personable. It’s not police speak, it’s not official. We show a bit of a sense of humour at times and people really respond to that. They like seeing that police are human beings. We’re not just blue uniforms,” Ms Charlton said.
If there’s one thing the Queensland Police Service has learned from this disaster? “I need more social media staff!,” Ms Charlton laughed.
I think we can all learn from this.