Ahoy there!

How does your library attract visitors? The Johnson County Library in Kansas recently recieved an award for the Most Innovative Communications from the City-County Communications and Marketing Association. It’s strategy? Fabulous advertising on the sides of its book move vehicles, which travel between its 11 branches, which depict items related to works in their collection with the tagline “Available at the Johnson County Library”. Brilliant!

Johnson County Library advertising via American Libraries

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