Whose space is MySpace?

Who is using MySpace and what do they use it for? These are the questions that Steven Jones, Sarah Millermaier, Mariana Goya-Martinez and Jessica Schuler investigate in their article Whose space is MySpace? A content analysis of MySpace profiles, in the September issue of the online journal First Monday.

This study focuses on American MySpace users and considers how they use MySpace as a tool to foster different kinds of social relationships and identity building through the use of personalised content generation.


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